enter our world of skin - you’re enough here

We’re here to serve botanical-forward skincare with a side of self-acceptance. All formulas in our line gently deliver the functions they promise as well as hydration, skin barrier support, or both, which we believe are the requirements for glowy, happy skin.

our values

We believe in two universal truths in skincare — hydration and barrier support

All formulas in our line gently deliver the function they promise as well as hydration, skin barrier support, or both, which we believe are the requirements for glowy, happy skin.

We put our money inside the bottle

Where a beauty product’s price comes from can often be unclear, and we want you to know what you’re paying for. We’re able to keep our superior formulas at approachable prices because our expertise and resources go inside the bottle
on the formula!

we know that skincare is physical and psychological

Breakouts happen, but we want to make sure that a 'bad' skin day doesn’t ruin your day. We know from experience that skincare goes way beyond our physical skin. We want to help you strengthen that voice in your head that reminds you that you are enough, just as you are.

We measure and share our carbon footprint on every label

Our sustainability efforts are rooted in substance. We hold ourselves accountable to measuring our carbon footprint annually and getting better at this process every year. We dedicate time and resources to measurement, create tangible goals for reduction, and offset our footprint with our dollars.

we’re here for more than skincare

While skincare is our “thing”, we are a team of human beings that are deeply conscious about each other and our planet. That means sometimes, we’ll opt to skip the skincare and use our voice and platform for things that matter to all of us.

a letter from our founder

hi,

I know what it’s like to not feel enough. When I was struggling with my skin, I never left the house without a full face of makeup. I used to have to put on lotion in the dark as my skin would sting and my eyes would water every morning.

I started cocokind to change the status quo of the beauty industry and break the cycle of “aspirational beauty.”

We are a company that doesn’t need to hide how we formulate, invests in highly effective but gentle formulas, and sets fair prices based on what’s inside the bottle. Most importantly, cocokind exists to ensure that all of us have a safe place in the beauty industry where we’re celebrated and accepted, exactly as we already are.

Priscilla (P) Tsai, founder and CEO of cocokind