We’re so excited to officially share that Ceramide Lip Blur Balm is here in all 5 shades!! We have been dropping sneak peeks of this one for quite some time, and seeing your excitement has meant everything to us!
Launching lip balms might not seem groundbreaking (we know there are so many out there already!) but we intentionally didn’t rush to jump in on the “trend” - instead we took our time to research what you love and don’t love about existing options. We then charged ourselves with making something that has a unique blend of characteristics:
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Sensitive ingredients only. We specifically researched common allergens for lip and left out the biggest culprits, including flavor, fragrance, essential oils, etc. There are a million lip balms with flavors that already exist - but these are unflavored (they don’t taste like anything!) because many people with sensitive skin simply can’t handle flavor bombs in their lip balms. On the other hand, we DID include super high quality skincare ingredients that you know us for, like ceramides and peptides, to nourish our lips.
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An accessible price point at $12. Why should we be paying serum or moisturizer level prices for lip balms these days?? Things have gotten a bit out of control and we think a good lip balm can and should be much more affordable. We knew we could fill in this gap.
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Unique yet functional packaging. The amount of lip balms I’ve lost in my time? Too many. We spent a little more on the special ring on the packaging so we could hook our lippies to our bags, belts, or decorate it with charms! The point was to make it feel special AND more functional so we wouldn’t lose this lip balm like all the other ones. There is absolutely no point in buying a lip balm that you’ll lose two days later, so let’s decorate and cherish these…and actually empty a lip balm for the first time in our lives!!
Of course, our lip balm was developed to be the best when it comes to the basic experience! It has a cushiony feel, no stickiness or oiliness, and a soft blurring effect to minimize the lines on our lips and maximize the look of fullness.
Image features our kindness collective ambassadors, Meghan, Maya, & Ashton wearing Be Bold
We created five shades to start in a range of sheer, glossy shades that look good on all skin tones. A lot of thought and care went into this launch, and we’re so eager / nervous to hear what you think! I truly hope you love them as much as we do, and we can’t wait to see what shades you try! Thank you for always supporting what we do and as always, send us a note or write a review when you have feedback as we read every word.
